Corporate Branding & Design

Key Highlights

An excellent and end-to-end understanding in design – 11+ years of experience in brand design with understandings of layout, typography, color, photography usage, and other design principles in addition to copywriting for direct response
Video production and editing – Experience in storyboarding and production of videos; created videos (commercials and movies) from start based on a script
Build brand identities for digital and non digital products –Developing design direction for a variety of creative projects including but not limited to promotional channels, both digital & non-digital
Effective communication – use design to enhance brand and company sales messaging for decks and presentations
Highly skilled – in Adobe Creative Suite, Microsoft Suite; knowledgeable in Figma and Sketch
Diversity of experience – in beauty, health and wellness, supplements and nutrition, automotive, film, telecom, home security, home loans, credit card processing, dating and more
Photography – Capture, manipulate, and enhance photography and other digital imagery

Pitch Decks and Presentations

I communicate directly with executives to generate interest and excitement to investors about their company. Presentations are also designed at the conclusion of an A/B split test as a visual way to communicate the results across media and product teams and brand partners.

Corporate Newsletters

Previous iterations of the company newsletter were in Microsoft Word; I was able to encourage the shift of the newsletter to a more manageable and engaging format. Since the introduction of the new design back in 2019, there’s been an updated and “slim-down” version of the digital corporate updates to reflect current events; it is distributed by private email to hundreds of team members world wide, as well as executives and shareholders.

Video Editing & Video Production

This video was a quick proof-of-concept to the founders of CRIGenetics that explains the process behind maternal DNA tracking to the average customer. I was provided bullet points and a few sentences from the scientists on the team ensure accuracy of the verbiage and had creative freedom beyond that. My role includes:

Story boarding
Character design
Video animation
Video editing
Voice over (recording and editing)
Programs used: (Adobe Suite) Illustrator, Photoshop, Premiere Pro, After Effects, Character Animator

T-Shirts, Merch and Sub-brands

As the lead corporate marketing designer at Centerfield, I was the main point of contact for creating new guidelines and identities for internal programs launched under the umbrella of Centerfield. This often involved working with a variety of teams from Culture to Sales.

“Centerfield Heavy-Hitters”

Centerfield “Heavy-Hitters” is a sales agent advancement program that rewards and incentivizes international sales agents based on their performance. The launch of this program in 2021 required various logo designs and color palettes.

“Centerfield Angels”

Centerfield “Angels” is a program designed specifically for Centerfield employees in Jamaica who are in need of donations, assistance, supplies, etc and required a logo.