Decisions Driven by User-backed Data
I enjoy the journey of understanding people and their motivations-- this curiosity in combination with the principles behind user testing guide me to create products that not only look great but more importantly solve real-world problems using seamless UX.
Technical Knowledge of Front End Development
CSS is my love language. I've written hundreds of thousands of CSS & HTML, with and without CSS preprocessors, and built entire websites from scratch starting from ideation phases. I design with the end-users, stakeholders and even the (often forgotten!) developers in mind.
Performance-Driven Designs
I've used a variety of platforms and software designed to track and measure the performance of designs via A/B testing. It's important to track and pinpoint winning elements to further optimize a design to increase the performance of key point indicators that affect the bottom line.















