Performance-Driven Designs
As a designer, it can be an emotional rollercoaster ride ideating direct-response designs due to the nature of the elements that really get users to engage. Luckily, I enjoy the thrill of creating designs that not only looks great but also achieves business goals based on measurable data.
Decisions Driven by Results
I've used a variety of platforms and software designed to track and measure the performance of designs via A/B testing. It's important to track and pinpoint winning elements to further optimize a design to increase the performance of key point indicators that affect the bottom line.
Technical Knowledge of Front End Development
CSS is my love language. I've written hundreds of thousands of CSS & HTML, with and without CSS preprocessors, and even built entire websites from scratch starting from ideation phases. I design with the end-users, stakeholders and even the (often forgotten!) developers in mind.
