Beyond UX: seeing tomorrow's opportunities in today's challenges

I specialize in surfacing and solving unmet needs—often before organizations realize they exist. Whether it’s building a UX department from scratch or transforming underfunded spaces into high-impact product pillars, I help companies uncover blind spots, align systems with user realities, and unlock strategic growth.

LATEST CASE STUDY

Uniting Financial Tools within Amazon's Transportation Financial Systems

How I helped simplify a fragmented ecosystem of financial tools used by 300+ people across Amazon