Decisions Driven by User-backed Data
I enjoy the journey of understanding people and their motivations-- this curiosity in combination with the principles behind user testing guide me to create products that not only look great but more importantly solve real-world problems using seamless UX.
Performance-Driven Designs
I've used a variety of platforms and software designed to track and measure the performance of designs via A/B testing. It's important to track and pinpoint winning elements to further optimize a design to increase the performance of key point indicators that affect the bottom line.
Technical Knowledge of Front End Development
CSS is my love language. I've written hundreds of thousands of CSS & HTML, with and without CSS preprocessors, and built entire websites from scratch starting from ideation phases. I design with the end-users, stakeholders and even the (often forgotten!) developers in mind.
