experience working with

INDUSTRY-LEADING BRANDS

MY BACKGROUND & PERSONAL

DESIGN METHODOLOGIES

I’m a product thinker and design strategist with a track record of building clarity in spaces that lacked it—whether that’s standing up UX foundations where none existed or translating complexity into actionable product roadmaps. At Amazon, I transformed a neglected transportation finance domain into one where UX is now seen as indispensable. Product managers who once operated without design now advocate for UX involvement from day one—and I helped pave that shift.

 

I thrive where others see friction. Whether learning an entirely new tech stack to launch an intranet solo at UnitedHealth Group or navigating deeply technical domains like auditing, cost allocation, and payments—I bring structure, insight, and humanity into every design conversation.

 

I don’t just build experiences. I build trust in the design process. I lead with curiosity, bring rigor to research, and use design to align cross-functional teams around what truly matters to users. My work often results in fewer escalations, reduced tech debt, and faster user adoption—not because I’m solving easy problems, but because I make hard ones solvable.

 

Decisions Driven by User-backed Data

I enjoy the journey of understanding people and their motivations-- this curiosity in combination with the principles behind user testing guide me to create products that not only look great but more importantly solve real-world problems using seamless UX.

Performance-Driven Designs

I've used a variety of platforms and software designed to track and measure the performance of designs via A/B testing. It's important to track and pinpoint winning elements to further optimize a design to increase the performance of key point indicators that affect the bottom line.

Technical Knowledge of Front End Development

CSS is my love language. I've written hundreds of thousands of CSS & HTML, with and without CSS preprocessors, and built entire websites from scratch starting from ideation phases. I design with the end-users, stakeholders and even the (often forgotten!) developers in mind.

Providing elegant design solutions for real people and business dilemmas.