Sr. UI / UX Designer at Centerfield

TFS (Transportation Financial Systems) is the financial backbone for Amazon’s transportation and delivery services. Its primary objective is to streamline financial processes through automation and provide crucial data insights to the financial and accounting teams within Amazon that focus on transportation costs. TFS supports the various systems that capture and manage financial data throughout the delivery journey, enabling cost-effective operations to minimize financial loss, optimize cashflow and manage financial risk. I supported TFS as the sole designer working with principal product managers and the tech team to:

Design data dashboards for Amazon’s finance teams and executive decision-makers who rely on financial insights for strategic planning
Release $3.9B in funds locked in invoicing disputes annually
Save 300 hrs/month of manual effort for the Month End Close Controllership team
Improve accuracy of financial records utilizing system automation at the transactional level to generate more accurate journal entries for Month End Close

Research and A/B Split Testing

Comparative analyses and user research were conducted against the competitive landscape to determine design decisions when it came to ideating responsive designs for the company-owned brands. While I most recently focused on the B2B and Education verticals, I’ve also worked on projects in telecom, home security, and products for seniors.

Optimizations and Learnings

At the conclusion of an A/B split test, I document the results within the data set and suggest optimizations based on observations then communicated the findings to stakeholders and other teams within the vertical. Tests include complete brand redesigns, copywriting, element/offer placements and more.

This micro-interaction was designed to subtly draw the focal point to the engagement path. Side note: the “Refinancing” button was requested by stakeholders to be intentionally “larger” than “Buying a home”

An alternate, more obvious animation to further encourage interaction with the engagement path.

Design Iterations and Prototyping

When designing for web, I start with a mobile-first approach before scaling up the responsive designs for tablet and desktop. Most times, wireframing is unnecessary for the process at Centerfield due to its previously established “best practices” layout that seems to outperform most other variations within the SEM space. High-fidelity design variations and prototypes are often presented to stakeholders to choose from. Prototypes are done primarily within XD to illustrate the user’s journey and certain interactions and animations within the design. I create an additional barebones web-friendly brand guideline for the development team based on the client’s asset library.